Here you can find out more about The Evidence Adu

I am The Evidence Adu, a fashion enthusiast and brand management strategist.

I help African tailors understand clients needs, gain recognition and equip them with resources to scale up globally.

I provide women with personal style development to improve their confidence and elevate their fashion game. I also offer brand management strategies to grow fashion brands effectively and increase visibility.

FOR BLACK WOMEN

I struggled with body positivity for most of my teen years. I would either dress like a boy or wear baggy clothes. Especially with the stereotypes that black women are supposed to look a certain way. So, I understand the struggles. My mission is to work with you to understand what suits your body and become more confident and expressive in your personal style.

FOR AFRICAN TAILORS

Being a victim of ‘what I ordered’ vs ‘what I got’ is one of the things I dread the most. It’s sad to see people opt for western clothes because of their painful experiences with African tailors. I, for one, love culture and have great pride in my African roots. My mission is to help you elevate your business, avoid certain mistakes, boost your fashion knowledge and gain more clients.

FOR BRANDS

This is my personal brand, so be rest assured that you are working with someone who understands what it is to communicate your brand to your target audience, build trust and grow effectively both online (digital world) and offline (real world). My mission is to help you identify uniqueness and increase your reach. I want to see more brands grow and evolve.